In 2015 I was tasked with giving the Team USA Shop a much deserved face-lift. The goal in the redesign was to bridge the gap between lifestyle and sport. Knowing the emphasis is easily placed on sport the challenge was to showcase all the other Team USA offerings. Examplescame in the form of fan gear, branded apparel from Nike & RL, branded accessories from Alex & Ani bracelets & Vermont Teddy.
Once the U/X design and marketing concept were approved the new slew of challenges surfaced. The success of this concept relied heavily on strong photography to make the product more exciting in market. A photoshoot was set up with Getty images and Team USA athletes. I was tasked again to create a concept of the shoot knowing the end purpose was to be used on Team USA Shop.
Nike was an obvious muse as an example of a brand that
The end result was exactly what I was after. Strong and engaging photography that I could combine with Team USA voiced messaging.