It all begins with an idea.
Brand identity and look are the creative director's paintbrush, the tools to craft a stunning visual masterpiece that evokes emotion, tells a story, and leaves an unforgettable impression.
LA28 GAMES
In 2020 I led the brand efforts in the development and launch of the identity and strategy for the Los Angeles 2028 Olympic and Paralympic Committee. A unique visual system allowing for infinite story-teling opportunities through a variable ‘A’ element.
PANAM SPORTS
In 2020 I led the brand efforts in the development and launch of the identity and strategy for the Los Angeles 2028 Olympic and Paralympic Committee. A unique visual system allowing for infinite story-teling opportunities through a variable ‘A’ element.
FAHERTY BRAND
Mike Faherty is a friend and former colleague. Back when we both worked at Ralph Lauren, he approached me that he was leaving to start his own brand, I was thrilled to help bring his vision to life. I present you the very first and original brand identity for Faherty Brand.
