Lights, camera, action!
Great branding infuses live events and experiential with life, energy, and purpose, creating a sensory symphony that resonates with the audience, leaving an indelible mark on their hearts and minds.
OLYMPIC TRIALS
Since 2014, I have overseen the visual branding of the U.S. Olympic and Paralympic Team Trials. This included all on-site, in-venue, field of play and digital experience touch points. Each stakeholder accounted for from the athletes down to broadcast and fan experience. In addition to sponsor and marketing inclusion and activations.
LA28 COORDINATION COMMISSION
Responsible for the Brand Identity & Look, tbd language…
ANOC 2015
Responsible for the Brand Identity & Look, the XX ANOC General Assembly was held Oct. 29-30 in Washington, D.C. More than 1,000 representatives attended, including presidents and secretaries general of all 206 National Olympic Committees, the ANOC Executive Council, as well as representatives from International Federations and future Organizing Committees of the Olympic Games.
This meeting – was the largest event for the Olympic Movement outside of the Olympic Games – and marked the first of its kind held in the United States since Atlanta hosted the event in 1994. The XX ANOC General Assembly in Washington, D.C. was and still is the largest in ANOC’s history attracting more than 1,200 delegates from 204 NOCs.
